Case Study
TransLine Logistics Case Study
TransLine Logistics required a complete digital ecosystem: a professional public-facing website, a centralised admin portal for operations management, and a driver-facing app for live shift tracking.
Overview
TransLine Logistics required a complete digital ecosystem: a professional public-facing website, a centralised admin portal for operations management, and a driver-facing app for live shift tracking.
Client
TransLine Logistics
Engagement
Systems Architecture, Product Design, Web Development, App Development
Delivery window
26 weeks
Objectives
- • Replace fragmented manual admin processes with a centralised portal
- • Give drivers a dedicated app to log and track shifts in real time
- • Deliver a professional public website to attract enterprise clients
- • Enable scalable module expansion across business units
Challenge
Building three interconnected products — each with distinct user roles and data needs — within a single cohesive system.
Disconnected spreadsheets and fragmented tools caused reporting delays, duplicated effort, and left drivers and management without a single source of operational truth.
Solution
WS Labs designed and built three interconnected products — a marketing website, a role-based admin portal, and a mobile driver app — all sharing real-time data across the operation.
Implementation
Phase 1
Operational workflow audit
Mapped existing dispatch, shift logging, and reporting workflows to identify inefficiencies and data duplication points.
Phase 2
Public website design and build
Delivered a premium marketing website positioning TransLine as a professional logistics partner for enterprise clients.
Phase 3
Admin portal and permissions architecture
Built a modular operations portal with role-based access, live fleet data, and workflow automation for management teams.
Phase 4
Driver app for shift tracking
Designed and developed a mobile-first driver application enabling real-time shift logging, status updates, and management visibility.
Delivered
- • Centralised operations replacing fragmented spreadsheet workflows
- • Real-time driver shift visibility for management teams
- • Professional website attracting enterprise logistics enquiries
- • Scalable platform architecture for future module expansion
38%
Admin time reduction
3
Products delivered
17 flows
Manual workflow replacement
"We now run operations from one source of truth instead of chasing updates across multiple systems."
FAQs
What did WS Labs build for TransLine Logistics?+
Three connected products: a public website, an admin operations portal, and a driver mobile app for real-time shift tracking.
What changed after launch?+
Management gained live fleet and shift visibility, drivers had a dedicated app, and admin overhead dropped significantly.
Discuss your project with WS Labs
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