Case Study
Pest Control Client — Meta Ads Case Study
A pest control company engaged WS Labs to build a paid acquisition channel on Meta, targeting local homeowners and property managers with service-ready intent.
Overview
A pest control company engaged WS Labs to build a paid acquisition channel on Meta, targeting local homeowners and property managers with service-ready intent.
Client
Pest Control Company (Confidential)
Engagement
Meta Ads Strategy, Creative Production, Campaign Optimisation
Delivery window
Ongoing
Objectives
- • Build a consistent paid lead channel via Meta for local service enquiries
- • Create urgency-driven ad creative for pest service demand
- • Target homeowners and property managers with service-ready intent
- • Scale paid spend as cost per lead improves
Challenge
Converting ad awareness into booked pest control appointments in a high-competition local service market.
The business depended on referrals with no consistent paid channel — limiting growth and creating unpredictable monthly revenue.
Solution
WS Labs built a targeted Meta campaign focused on local service-area audiences, urgency-driven creative, and direct enquiry conversion flows.
Implementation
Phase 1
Service area targeting
Built hyper-local targeting across the client's service postcodes and surrounding areas.
Phase 2
Urgency creative strategy
Produced creative leveraging urgency, problem-awareness, and social proof to drive immediate enquiry action.
Phase 3
Lead capture optimisation
Implemented Meta lead form ads and optimised enquiry flows for fast, low-friction conversion.
Phase 4
Performance management
Managed ongoing campaign performance with weekly optimisation cycles across creative and targeting.
Delivered
- • Consistent local pest control enquiries from Meta
- • High-converting urgency creative outperforming awareness formats
- • Predictable monthly lead volume replacing referral dependency
- • Scalable campaign structure for additional service areas
TBC
Enquiries generated
TBC
Cost per lead
TBC
ROAS
"Meta gave us the consistent pipeline we never had before."
FAQs
Why is the client name confidential?+
At the client's request, we do not disclose identifying information.
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