Case Study
MK Pest Control SEO Case Study
MK Pest Control engaged WS Labs to build dominant organic search visibility across Perth for pest control and cockroach control keywords. The campaign spanned technical optimisation, large-scale content production, and a structured backlink acquisition strategy.
Overview
MK Pest Control engaged WS Labs to build dominant organic search visibility across Perth for pest control and cockroach control keywords. The campaign spanned technical optimisation, large-scale content production, and a structured backlink acquisition strategy.
Client
MK Pest Control
Engagement
Technical SEO, Content Strategy, Link Building, Local SEO
Delivery window
Ongoing
Objectives
- • Rank for "Perth Pest Control" and "Perth Cockroach Control" on Google AU
- • Build a strong, diverse backlink profile to establish domain authority
- • Produce optimised content targeting local pest control intent
- • Create a sustainable SEO foundation for long-term rankings
Challenge
Building authority and ranking in a competitive local pest control market where established competitors had years of domain history.
MK Pest Control had strong service quality but limited organic visibility — failing to capture high-intent Perth-based searches for pest and cockroach control services.
Solution
WS Labs executed a full-stack SEO campaign: 3,000+ page optimisations, targeted keyword content, structured backlink profiles, and consistent authority-building across the web.
Implementation
Phase 1
Technical SEO audit and optimisation
Conducted a comprehensive audit and optimised 3,000+ pages for metadata, schema, crawlability, and Core Web Vitals.
Phase 2
Keyword and content strategy
Built a targeted content plan around Perth pest control, cockroach control, and service-specific keywords driving local search intent.
Phase 3
Link building and authority development
Executed a structured backlink campaign across article submissions, web 2.0 properties, business listings, and high-authority syndication.
Phase 4
Local SEO and citation building
Built consistent local citations, Google-aligned business profiles, and location-targeted landing pages for Perth suburbs.
Delivered
- • Active ranking campaign for "Perth Pest Control" and "Perth Cockroach Control"
- • 3,000+ pages optimised for local search intent
- • Diverse, high-quality backlink profile built across authority sources
- • Ongoing content and citation growth sustaining ranking momentum
3,000+
Pages optimised
150+
Backlinks built
Top 10
Target keywords
"WS Labs built us a serious SEO foundation — the kind that actually moves rankings over time."
FAQs
What was the scope of the MK Pest Control SEO campaign?+
A full-stack campaign covering 3,000+ page optimisations, targeted content production, local citations, and structured backlink building.
What keywords was the campaign targeting?+
Primarily "Perth Pest Control" and "Perth Cockroach Control" on Google AU, with service-specific and suburb-level supporting keywords.
Discuss your project with WS Labs
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