Case Study
Flooring Client — Meta Ads Case Study
A residential and commercial flooring company engaged WS Labs to run a Meta advertising campaign focused on generating qualified inbound leads through targeted paid social.
Overview
A residential and commercial flooring company engaged WS Labs to run a Meta advertising campaign focused on generating qualified inbound leads through targeted paid social.
Client
Flooring Company (Confidential)
Engagement
Meta Ads Strategy, Creative Production, Campaign Optimisation
Delivery window
Ongoing
Objectives
- • Build a consistent paid lead generation channel via Meta
- • Create compelling ad creative aligned to the flooring audience
- • Optimise targeting for high-intent local buyers
- • Reduce cost per qualified lead over time
Challenge
Generating qualified flooring leads in a competitive local market while keeping cost per lead commercially viable.
The client relied on word-of-mouth and had no structured paid acquisition strategy, leaving significant demand untapped in their local market.
Solution
WS Labs designed and executed a full Meta ads campaign — from audience strategy and creative production to ongoing optimisation and lead qualification.
Implementation
Phase 1
Audience and market research
Identified high-intent local buyer segments and structured campaign targeting around renovation intent signals.
Phase 2
Ad creative production
Produced scroll-stopping image and video creatives showcasing flooring quality, before/after results, and social proof.
Phase 3
Campaign launch and structure
Launched structured Meta campaigns with testing frameworks across audiences, placements, and creative variants.
Phase 4
Ongoing optimisation
Continuously refined targeting, creative, and bidding based on performance data to improve cost per lead.
Delivered
- • Consistent inbound lead flow from Meta paid social
- • Improved cost per lead through ongoing optimisation
- • Higher-quality enquiries from targeted local audiences
- • Scalable campaign structure for ongoing investment
TBC
Lead volume
TBC
Cost per lead
TBC
ROAS
"Results speak for themselves — consistent leads from day one."
FAQs
Why is the client name confidential?+
At the client's request, we do not disclose identifying information. We can discuss the campaign approach and structure in detail.
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