Case Study
DineTalk Case Study
DineTalk needed a modern hospitality platform to streamline customer conversations, booking intent, and restaurant-side follow-up workflows across desktop and mobile.
Overview
DineTalk needed a modern hospitality platform to streamline customer conversations, booking intent, and restaurant-side follow-up workflows across desktop and mobile.
Client
DineTalk
Engagement
Product Strategy, UX, Full-Stack Build, AI Automation
Delivery window
10 weeks
Objectives
- • Reduce friction from first enquiry to confirmed booking
- • Create a premium mobile-first customer experience
- • Automate repetitive response and follow-up workflows
- • Increase qualified lead capture for partner venues
Challenge
The product needed to support high-volume restaurant interactions while maintaining premium UX quality and fast performance on mobile-first traffic.
The prior experience could not support real-time booking intent, had inconsistent mobile UX, and lacked structured local SEO to capture restaurant discovery demand.
Solution
WS Labs delivered a performance-first React platform with conversion-focused user flows, AI-assisted conversation handling, and SEO-ready architecture aligned to local search behavior.
Implementation
Phase 1
Discovery and journey mapping
Mapped user pathways from discovery to booking conversion, then removed key drop-off points in mobile and desktop flows.
Phase 2
UX system and conversion architecture
Designed a clean, premium interface with faster intent capture, clearer decision points, and stronger CTA hierarchy.
Phase 3
AI engagement and automation layer
Implemented assistant-led response flows for FAQs, booking prompts, and lead qualification across key touchpoints.
Phase 4
SEO and performance optimisation
Structured pages for local intent, improved Core Web Vitals, and implemented schema-ready metadata architecture.
Delivered
- • Faster page load performance and improved mobile usability
- • Stronger local discovery through structured SEO content
- • Higher engagement on booking and enquiry CTAs
- • Operational reduction in repetitive customer response overhead
42%
Page speed improvement
31%
Lead conversion uplift
24/7
Support response automation
"The new platform gave us a premium customer experience and much faster booking workflow from day one."
FAQs
What was the primary outcome of the DineTalk build?+
The primary outcome was a stronger booking and enquiry journey supported by better performance, mobile UX, and AI-led customer interaction.
Did WS Labs handle both UX and technical delivery?+
Yes. WS Labs handled the strategy, UX direction, technical architecture, and performance-focused implementation.
Discuss your project with WS Labs
If you want a platform, website, or business system with this level of clarity and execution, start the conversation here.