Case Study
CEO AI Case Study
CEO AI shows Australian service business owners how to put AI to work across their whole business. WS Labs designed and built the website that carries the offer: a monthly live workshop, a self-paced course, one-on-one help, and done-for-you implementation.
Overview
CEO AI shows Australian service business owners how to put AI to work across their whole business. WS Labs designed and built the website that carries the offer: a monthly live workshop, a self-paced course, one-on-one help, and done-for-you implementation.
Client
CEO AI
Engagement
Web Design, Development, Conversion Architecture
Delivery window
4 weeks
Objectives
- • Make a four-tier offering readable in a single scroll
- • Convert service business owners into monthly workshop registrations
- • Build credibility with operators who are sceptical of AI hype
- • Create a structure that holds up as new cohorts and content are added
Challenge
Presenting a broad, multi-tier AI offering to a practical, time-poor audience without it reading as hype or as four unrelated products.
The proposition spans four very different ways to engage, from a low-commitment workshop through to full done-for-you builds. Presented flatly, that breadth reads as confusion rather than choice, and owners could not quickly see where they fit.
Solution
WS Labs structured the site around five pillars and a single escalating path, so each tier has a clear audience, a clear level of commitment and an obvious next step.
Implementation
Phase 1
Offer architecture
Mapped the workshop, course, one-on-one and done-for-you tiers into a single escalating path so visitors self-select instead of comparing four disconnected products.
Phase 2
Five pillars framing
Turned the underlying method into five pillars presented as one operating system for the business, giving the abstract idea of installing AI a concrete shape.
Phase 3
Website design and build
Delivered a fast, responsive site with strong typographic hierarchy and sectioning that keeps a long-form sales narrative readable on mobile.
Phase 4
Conversion and objection handling
Placed registration prompts at each decision point and answered the practical objections directly, aimed at operators who want proof rather than theory.
Delivered
- • Website delivered for CEO AI
- • Four engagement tiers presented as one clear path
- • Workshop registration journey structured end to end
- • Content structure ready for new cohorts and material
FAQs
What is CEO AI?+
CEO AI helps Australian service business owners install AI across their business, through a monthly live workshop, a course, one-on-one help, or done-for-you implementation.
What did WS Labs build?+
WS Labs designed and built the CEO AI website, including the offer architecture, the long-form sales narrative and the registration journey.
Discuss your project with WS Labs
If you want a platform, website, or business system with this level of clarity and execution, start the conversation here.