Case Study

Car Detailing Client — Meta Ads Case Study

A car detailing business engaged WS Labs to build a paid acquisition channel through Meta, targeting local car owners seeking premium detailing services.

Paid MediaAustraliaTimeline: Ongoing

Overview

A car detailing business engaged WS Labs to build a paid acquisition channel through Meta, targeting local car owners seeking premium detailing services.

Client

Car Detailing Business (Confidential)

Engagement

Meta Ads Strategy, Creative Production, Campaign Optimisation

Delivery window

Ongoing

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Objectives

  • • Drive consistent local booking enquiries through Meta paid social
  • • Create ad creative showcasing detailing quality and results
  • • Target local car owners with high-intent purchase signals
  • • Scale spend efficiently as cost per booking reduces

Challenge

Standing out in a competitive local detailing market and converting ad engagement into confirmed bookings.

The business had strong service quality and reviews but no paid strategy to consistently reach new local customers at scale.

Solution

WS Labs built and managed a Meta campaign focused on local audience targeting, high-quality creative, and conversion-optimised booking flows.

Implementation

Phase 1

Local audience strategy

Built targeting around local geographic areas and car ownership intent signals on Meta.

Phase 2

Creative production

Produced before/after detailing visuals and video content to drive thumb-stop performance in feeds.

Phase 3

Booking flow optimisation

Structured ad-to-booking flows to reduce friction and improve conversion from click to confirmed appointment.

Phase 4

Performance optimisation

Continuously tested creative and audiences to reduce cost per booking over the campaign lifecycle.

Delivered

  • • Consistent local booking enquiries from Meta paid social
  • • High-performing before/after creative outperforming generic formats
  • • Lower cost per booking through iterative optimisation
  • • Scalable campaign structure ready for increased investment

TBC

Bookings generated

TBC

Cost per booking

TBC

ROAS

"Consistent bookings through Meta — exactly what we needed to grow."

Client (Confidential)
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FAQs

Why is the client name confidential?+

At the client's request, we do not disclose identifying information. We can discuss the campaign approach in detail.

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