Case Study
Air Conditioning Client — Meta Ads Case Study
An air conditioning company engaged WS Labs to drive service enquiries through a structured Meta advertising campaign targeting local homeowners and businesses.
Overview
An air conditioning company engaged WS Labs to drive service enquiries through a structured Meta advertising campaign targeting local homeowners and businesses.
Client
Air Conditioning Company (Confidential)
Engagement
Meta Ads Strategy, Creative Production, Campaign Optimisation
Delivery window
Ongoing
Objectives
- • Drive consistent service enquiries outside seasonal peaks
- • Build a scalable Meta paid channel for installation and service jobs
- • Create compelling ad creative for both residential and commercial audiences
- • Maintain low cost per enquiry through ongoing optimisation
Challenge
Generating consistent service demand in a market with strong seasonality and growing local competition.
The company faced seasonal demand spikes but had no paid acquisition channel to consistently fill the schedule outside peak periods.
Solution
WS Labs built a year-round Meta campaign framework targeting high-intent local audiences, with creative and messaging tuned to seasonal demand signals.
Implementation
Phase 1
Seasonal audience strategy
Built campaign structures to capitalise on seasonal demand while maintaining consistent off-peak lead flow.
Phase 2
Residential and commercial creative
Produced separate creative variants for homeowner and commercial property audiences.
Phase 3
Enquiry flow optimisation
Structured Meta lead forms and landing page flows to capture high-quality service enquiries efficiently.
Phase 4
Ongoing campaign management
Continuously optimised targeting, creative, and budget allocation across the campaign.
Delivered
- • Consistent enquiry flow maintained across peak and off-peak periods
- • Separate residential and commercial campaign performance
- • Reduced cost per enquiry through iterative creative testing
- • Scalable campaign framework ready for additional service lines
TBC
Enquiries generated
TBC
Cost per enquiry
TBC
ROAS
"The Meta campaign kept our schedule filled even in the quieter months."
FAQs
Why is the client name confidential?+
At the client's request, we do not disclose identifying information.
Discuss your project with WS Labs
If you want a platform, website, or business system with this level of clarity and execution, start the conversation here.